2 days, 100 speakers, 4000 attendees, a race for Connor Canny, Bill Ismael & Thomas Clark to meet as many people as possible and make the name of Britannia heard.
Connor Canny “ iFX was a great experience. The Britannia name/brand is still relatively unknown in the market. As we begin to onboard more prime clients, it will help to promote our name within the market. Branding wise we are looking to get our name established in the market through key event sponsorship in 2023.”
Back at their desk, here is the focus of the potential of this business trip :
Key themes:

1. Multi-asset offering is now more important than ever. The prime of prime market is becoming more saturated so clients are becoming very selective about their counterparties. It is vital to differentiate ourselves with a truly multi-asset offering and we are well positioned to do so.

2. Ability to offer access to futures was well received by new and existing clients – few prime of primes offer access to futures so this helps us to stand out amongst our peers.

3. Offshore banking was of interest to several clients who are struggling as restrictions around corporate banking become tighter and tighter.

4. Crypto payments and execution remain a focal point for many clients.

5. Despite the huge growth in APAC in terms of client acquisition and volumes – brokers are opting to internalise a greater portion of risk as it is significantly more profitable than operating an STP/matched principal structure. A large portion of externalised flow is Gold & Crypto owing to the volatility in both products making it difficult to internalise.